Better demand forecasting in retail isn't the answer

Jul 06, 2023

Retailers constantly strive to refine their predictions, adapt to changing trends, and enhance the customer experience, all to find the optimal balance between their inventory investments and customer satisfaction. We understand that retailers are eager to drive financial growth, leverage demand forecasting and believe that an improved forecast can help them achieve their KPIs; however, the challenge lies in the fact that KPIs often clash with each other and don't align with financial success.