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make every price count
 

AI-powered dynamic pricing that adapts in real time to demand, competition and market shifts.

Optimize every price across products, locations and channels—protecting margin and increasing profit dollars with automated decisioning and real-time insights.

Retail pricing is under pressure. With thousands of SKUs across channels, shifting demand and aggressive competition, manual pricing can’t keep up—and inconsistent strategies leave margin and revenue on the table.

Invent.ai’s Dynamic Pricing solution drives optimal revenue and margin by continuously analyzing demand, elasticity and real-time data. It recommends precise price increases and decreases across locations, aligned with your pricing strategy, constraints and business goals—maximizing profit dollars while adapting to change as it happens.

Dynamic pricing for retail success
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2-7%

increase in revenue​

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2-4%

higher gross margin dollars

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5-20%

increase in conversion rate

AI-driven dynamic pricing built for speed, precision and revenue growth

Invent.ai's Dynamic Pricing solution helps retailers make real-time pricing decisions that drive revenue, protect margin and respond to customer behavior and market shifts. Whether you're adjusting prices across thousands of SKUs or managing localized promotions, our AI delivers the clarity and control to price with confidence. Our solution enables retailers to:

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Achieve AI-powered margin optimization

Use advanced AI to analyze trends, demand, and sales data—identifying pricing strategies that grow profit margins and enhance customer satisfaction.

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Respond dynamically to market shifts

Monitor competitor pricing in real time to keep your prices aligned—whether you're leading the market or matching to stay competitive.
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Apply customer-centric pricing​ strategies

Calculate price elasticity to understand how pricing changes affect behavior—and set prices that maximize revenue while protecting customer loyalty.
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Achieve localized price optimization

Set the right price for every channel and location by aligning with local demand patterns and market conditions—improving conversions and profitability.

​Why choose invent.ai’s Dynamic Pricing solution?​

Managing prices across thousands of SKUs, locations and channels—while factoring in forecasts, inventory, business rules and competitor pricing—is nearly impossible to do manually.

Invent.ai makes it easy. Our AI-driven pricing solution delivers real-time insights, recommends price adjustments instantly and simplifies even the most complex pricing decisions. Whether you're operating a national chain or a specialized local offering, you can respond to change, protect margins and grow revenue with confidence.
 
Dynamic Pricing uses AI/ML to provide recommended price increases or decreases for each product based on:​
  • ​Estimated product price elasticity​
  • Competitor price elasticity ​(if available)​
  • Sales projections with different ​price steps​
  • ​Substitution effect is also included ​in the models
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The science behind it

The price optimization dashboard allows you to review recommended price changes.

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Dynamic Pricing_price optimization results

Price optimization results provide pricing recommendations that can be reviewed and approved or ignored.

KPI information is provided along with the pricing recommendation. This includes recent revenue and competitor information. 

Results, including competitor price elasticity, can be viewed in a variety of reports.

 

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AI-driven pricing strategies built to grow revenue—and loyalty

Invent.ai empowers retailers to make dynamic, data-informed pricing decisions that adapt in real time, support category goals, and deliver consistent customer experiences across every channel.

  • AI-powered decision-making - Adjust pricing instantly using real-time market trends and data-driven insights.

  • Elasticity-based pricing analysis - Understand how pricing impacts behavior and optimize strategies to maximize revenue while protecting loyalty.

  • Customizable pricing strategies - Align pricing with your business goals, category plans and margin targets.

  • Seamless pricing across channels - Optimize pricing online, in-store or through retail partners to ensure a unified experience for your customers.


How invent.ai streamlines dynamic pricing

  • Review and approve AI-recommended price changes
  • Monitor performance by revenue, margin and units
  • Access reports and visibility into pricing effects
  • Run simulations and refine strategy in-platform
  • Continuously improve with support from our Hub Model
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“Teknosa doubled its net-profitability within one year of starting to implement price optimization results systematically. This transformation revealed the significance of using big data and analytics accurately.”

Baris Oran, CEO, Teknosa

Read the case study

“Invent.ai found price increases we would have never seen, kept us from stale promotions and improved our store traffic and margins without a doubt.”

Larry Voight, CFO, Famous Footwear

Turn your retail data into dollars with the power of invent.ai

Stop the guesswork and get the real data insights and AI-decisioning expertise you need to grow in retail across planning, inventory and pricing.

Speak with a retail AI expert