Dynamic pricing by invent.ai

Make every price count. Optimize every price across products, locations and channels—protecting margin and increasing profit dollars with automated decisioning and real-time insights.

Download our Retail Pricing Playbook

2-7%

increase in revenue

2-4%

higher gross margin dollars

5-20%

increase in conversion rate

Price with precision

Retail pricing is under pressure. With thousands of SKUs across channels, shifting demand and fierce competition, manual pricing can’t keep up—and inconsistent strategies leave margin and revenue behind.

Invent.ai’s dynamic pricing solution drives optimal revenue and margin by continuously analyzing demand, elasticity and real-time data. It recommends precise price adjustments across locations, aligned with your pricing strategy, constraints and goals—maximizing profit dollars while adapting instantly to change.

AI-driven dynamic pricing built for speed, precision and revenue growth

Invent.ai's dynamic pricing solution helps retailers make real-time pricing decisions that drive revenue, protect margin and respond to customer behavior and market shifts. Whether you're adjusting prices across thousands of SKUs or managing localized promotions, our AI delivers the clarity and control to price with confidence.

Our solution enables retailers to:

Achieve AI-powered margin optimization

Use advanced AI to analyze trends, demand and sales data—identifying pricing strategies that grow margins and enhance customer satisfaction.

Apply customer-centric pricing strategies

Calculate price elasticity to understand how pricing changes affect behavior—and set prices that maximize revenue while protecting customer loyalty.

Respond dynamically to market shifts

Monitor competitor pricing in real-time to keep your prices aligned—whether you're leading the market or matching to stay competitive.

Achieve localized price optimization

Set the right price for every channel and location by aligning with local demand patterns and market conditions—improving conversions and revenue.

Why choose invent.ai for dynamic pricing?

Managing prices across thousands of SKUs, locations and channels—while factoring in forecasts, inventory, business rules and competitor pricing—is nearly impossible to do manually.

Invent.ai makes it easy. Our AI-driven pricing solution delivers real-time insights, recommends price adjustments instantly and simplifies even the most complex pricing decisions. Whether you're operating a national chain or a specialized local offering, you can respond to change, protect margins and grow revenue with confidence.

Dynamic pricing uses AI/ML to provide recommended price increases or decreases for each product based on:

Estimated product price elasticity
Competitor price elasticity (if available)
Sales projections with different price steps
Substitution effect is also included in the models

Why choose invent.ai for dynamic pricing_

The science behind it

The price optimization dashboard allows you to review recommended price changes.

Price optimization results provide pricing recommendations that can be reviewed and approved or ignored.

KPI information is provided along with the pricing recommendation. This includes recent revenue and competitor information.

Results, including competitor price elasticity, can be viewed in a variety of reports.

Dynamic pricing - pricing recommendations

AI-driven pricing strategies built to grow revenue—and loyalty

Invent.ai helps retailers set the right price at the right time using real-time data, category goals and customer insights—ensuring consistent pricing across every channel.

With our solution, retailers gain:

AI-powered decision-making – Adjust pricing instantly with real-time data
Elasticity-based analysis – Understand price sensitivity and protect margin
Customizable strategies – Align pricing with business and category goals
Seamless multi-channel pricing – Keep prices consistent online, in-store and with partners

The result: confident pricing decisions, protected margins, consistent customer experiences and optimized revenue across all channels.

Read the case study

FAQ

Understanding dynamic pricing in retail

What is dynamic pricing?

Dynamic pricing adjusts prices in real time to respond to demand and market conditions. Our platform uses pricing algorithms to consider market demand, supply and demand, inventory levels and customer behavior, enabling real-time pricing and driving price optimization within a cohesive pricing strategy.

How does invent.ai reduce manual data work?

By unifying fragmented data and surfacing actionable insights, the platform minimizes spreadsheet-driven analysis and delivers pricing intelligence. Invent.ai applies pricing algorithms to enable real-time pricing and core decisions across planning, inventory and pricing workflows, enhancing revenue management.

Which teams benefit from invent.ai?

Planning & inventory specialists gain better forecasts and optimized inventory levels.

Merchandising experts reduce markdown dependency with smarter planning.

Pricing leaders refine their pricing strategy and stay aligned with competitive pricing.

Tech & AI scientists gain scalable data integration to support AI-driven decisions, aligning with the need to stay tech-forward.

Can the platform handle different pricing models?

Yes. Invent.ai supports demand-based pricing, time-based pricing and surge pricing by analyzing market demand, inventory levels and customer behavior, applying pricing algorithms and real-time pricing to adjust prices.

How does invent.ai support competitive intelligence?

By tracking competitive pricing and other signals, invent.ai informs a proactive pricing strategy. Our proprietary retail planning and decisioning technology uses pricing intelligence to monitor market conditions and market demand and adjusts prices to protect margins.

What measurable outcomes can retailers expect after adopting the platform?

Expect faster insight and stronger margins through better price optimization and real-time pricing, supported by robust revenue management; improved inventory levels and better alignment across planning, pricing and merchandising. This typically leads to 2-7% increase in revenue, 2-4% higher gross margin dollars and a 5-20% increase in conversion rate.

How scalable is invent.ai?

Designed for large-scale retailers, our AI-Decisioning Platform scales with data volume, supports AI-driven automation and addresses system integration challenges and scalability needs to fit existing tech stacks.