Invent.ai, an AI-native retail planning and inventory decisioning platform, announces the appointment of Joe Groves as its new Global Chief Revenue Officer (CRO). Groves, a veteran of high-growth retail technology platforms, brings decades of experience scaling businesses, leading high-performing global revenue organizations and driving measurable outcomes in complex, fast-moving markets.

Groves joins invent.ai after over 20 years at Centric Software and most recently as Head of Global Sales, where he led international expansion, strengthened market positioning and built teams that consistently exceeded revenue targets. At invent.ai, Groves will oversee global sales and customer growth initiatives, focusing on helping retailers turn operational data into real-time decisions that drive revenue, improve margins and optimize inventory.

"Retail isn’t just about plans, it’s about execution," said Groves. "Margins are tighter, lead times are longer and planning stacks are lagging behind real-time demand. Invent.ai closes the gap between plan and reality, giving executives and operations leaders the signal they need to act decisively, every day."

Groves’ appointment comes at a critical time for invent.ai as retailers face mounting pressure to operate efficiently while responding rapidly to demand fluctuations. Multi-agentic AI, the architecture behind invent.ai’s platform, connects decisions across inventory, pricing, allocation and merchandising. By turning insights into immediate action, retailers reduce stockouts, cut forced markdowns and improve forecast accuracy, all measurable levers that drive revenue and margin growth.

"Most planning tools were built before real-time data existed. Invent.ai wasn’t," added Groves. "Our platform gives allocation and planning teams a live signal, not a static report. That precision is what separates retailers who simply manage operations from those who consistently outperform the market."

Under Groves’ leadership, invent.ai will expand its reach with retailers worldwide who demand actionable results, operational clarity and measurable business outcomes. His global perspective, honed over decades of international sales and driving global expansion, aligns with invent.ai’s strategic focus on helping enterprise retailers transform data into actionable decisions.

"The retailers outperforming the market aren’t just guessing less, they’re deciding faster," said Gurhan Kok, Founder & CEO of invent.ai. “Joe brings the expertise and vision to ensure our solutions reach the teams who need them most: those responsible for revenue, margin and operational efficiency. His leadership accelerates our mission to close the gap between plan and execution at scale."

Focused on results, invent.ai is helping retailers turn data into decisive action. By connecting data, decisions and execution in real time, the company enables retailers to move faster than their competitors, protect margins and reduce inventory waste, turning complex operational challenges into clear, actionable insight for the teams who need it most.