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PHILADELPHIA—April 23, 2025—Invent.ai, a global leader in retail inventory optimization solutions, announces the appointment of James Lasson as Chief Marketing Officer (CMO). In this role, Lasson will lead the company’s global marketing strategy, drive growth initiatives and further solidify leadership in AI-powered retail decisioning.
With over two decades of experience in marketing leadership for high-growth technology companies, Lasson is known for his ability to build global brands, scale marketing organizations and elevate executive communication. His expertise spans SaaS, AI and retail technology, equipping him to drive invent.ai’s continued momentum and deliver value to retailers worldwide.
“We’re thrilled to welcome James to our team,” said Gurhan Kok, Founder & CEO of invent.ai. “His strategic, forward-thinking perspective aligns perfectly with our vision for the company’s next phase. James' leadership will help us strengthen our position as the leading agentic AI retail decisioning platform for merchandise and inventory planning.”
Lasson’s appointment reinforces invent.ai’s commitment to advancing AI technology to help retailers optimize inventory, improve margins and drive business growth. His leadership will be crucial in advancing the company’s innovative solutions and expanding its global reach.
“I’m excited to join invent.ai at such a transformative time,” said Lasson. “The company’s focus on empowering retailers through AI-driven decision-making is shaping the future of the industry. I look forward to helping strengthen its brand and drive its next phase of growth.”
Known for his collaborative, mentorship-driven leadership style, Lasson is committed to fostering a culture of trust, passion and shared success at invent.ai. His appointment marks a significant milestone as the company continues to empower the retail industry with next-generation solutions.
For more information about invent.ai and its leadership team, visit www.invent.ai.
About invent.ai
Invent.ai is a pioneering AI-decisioning platform that gives retailers superpowers to make the best planning and operational decisions to grow sales, revenue and margin dollars. Delivering fast, measurable value through its technology solutions, invent.ai brings together retail planning data, predicts outcomes, and optimizes inventory, pricing and merchandising.