Last Updated: October 5, 2026
The fast-growing California jewelry brand adds AI-decisioning in allocation and replenishment across its network of nearly 150 stores.
Invent.ai, the AI-decisioning retail planning and inventory optimization platform, announces that gorjana has selected its technology to strengthen allocation and replenishment across the jewelry brand’s rapidly growing retail network.
gorjana opened its first store in Laguna Beach, California, just 10 years ago and today has nearly 150 stores across the country. As its retail footprint and assortment have grown, so has the complexity of making sure each store has the right product and inventory for its customers.
gorjana selected invent.ai to give its planning team greater precision at the store and SKU-level, helping the brand understand what is selling where, respond faster to changes in demand and replenish inventory accordingly.
“We’ve grown from one store to nearly 150 in 10 years, and with that growth comes a lot more complexity,” said Andrew Pawling, Chief Operating Officer at gorjana. “Every store has its own customer and demand patterns. invent.ai allows us to get much more precise about the right assortment for each store, so we can use our inventory more efficiently and, most importantly, make sure our customers can find the pieces they’re looking for.”
With invent.ai, gorjana will be able to:
- Tailor product assortments to demand patterns at the individual store level
- Replenish inventory based on changing demand
- Gain greater visibility into product performance across its store network
- Respond faster to new product launches, seasonal moments and shifts in customer demand
- Scale allocation and replenishment capabilities alongside continued retail growth
The partnership reflects gorjana’s focus on building the capabilities needed to support its continued expansion while maintaining a close connection to its customers.
“gorjana has built a distinctive retail brand by maintaining a strong understanding of its customer as the business has grown,” said Gurhan Kok, Founder & CEO of invent.ai. “We’re pleased to support the next stage of that growth by helping the gorjana team translate customer demand into more precise allocation and replenishment decisions across its expanding store network.”
Invent.ai combines predictive AI, advanced optimization and real-time inventory intelligence to help retailers improve merchandising, allocation, replenishment and pricing decisions across their businesses.
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