Background
Fiba Retail Group operates 175 stores and multiple e-commerce platforms across Turkey, Russia and Ukraine. As the franchise holder for GAP, Marks & Spencer and Banana Republic, Fiba serves a broad customer base and is a well-established name in the Eastern European retail market.
To keep growing and stay responsive to customer needs, Fiba knew it had to get more intuitive about how it managed inventory. The team needed a better way to forecast demand, avoid overstocks and shortages and keep shelves full of the right products at the right time.
Number of stores 80
Number of SKUs 30,000
Challenge
Managing inventory across hundreds of stores and multiple brands isn’t easy—especially when demand can shift quickly. Fiba’s planning teams were spending too much time trying to react to issues like size gaps or unbalanced stock between stores. It was clear they needed a more flexible, forward-looking system that could help them make faster, more accurate decisions.
Solution
After evaluating several vendors, Fiba chose invent.ai for its cutting-edge forecasting technology and proven track record in fashion retail. The implementation included a full suite of AI-powered solutions—covering demand forecasting, allocation optimization, automated replenishment and store-to-store transfer planning—tailored specifically for GAP and Marks & Spencer.
With these tools in place, Fiba gains the ability to forecast demand with precision at the size and store level, ensuring products are stocked exactly where and when customers need them. The platform also helps streamline store transfers, anticipate seasonal spikes and shift planning from reactive guesswork to a more agile, revenue-driven strategy.
Results
Partnering with invent.ai helped Fiba move from reactive inventory management to a predictive, data-driven approach—delivering measurable improvements across key areas:
- Improved availability across all stores and sales channels
- Reduction in lost sales caused by out-of-stocks
- Better decision-making around product purchasing and distribution
- Increased inventory efficiency through automated replenishment
- Enhanced flexibility with size-based, store-to-store transfers
- Reduced reliance on reactive planning and manual processes
- Stronger sales conversion through better stock positioning
Fiba continues to partner with invent.ai to push its planning capabilities even further. With AI-powered planning embedded into its core operations, Fiba is well-positioned to navigate shifting market demands and continue delivering value to its customers.