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Shifting roles with strategic retail decisioning and AI

May 13, 2025 — By Wendy Mackenzie

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Shifting roles with strategic retail decisioning and AI

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Summer’s practically here, and we can feel the sun-triggered endorphins empowering our bodies. For many consumers, summer means outdoor activities and seasonal events, and it could spur a trip over to Academy Sports + Outdoors for those summer sports must-haves, Alo Yoga for new mats and exercise clothes, or Tailored Brands for wedding suit rentals. But all retail industries are on their list, from apparel to grocery and specialty. But keep one thing in mind. Consumers know what they want to buy and where.

Retailers need those customer insights–what they are looking for and where.  Forward-looking retailers are rolling out AI-powered solutions to meet this challenge, and it’s imperative to realize that AI implementation is a strategy that leads to the ultimate win–revenue growth, regardless of whether it’s a sprint, marathon or Iron Man competition.

Volatile costs, surprise supply chain disruptions and fickle consumer preferences have narrowed every decision window in the retail industry. Boardrooms now demand super speed in decisioning and super vision across each link in the value chain. Yet the invent.ai national retail survey shows 33% of leaders still lack an AI roadmap, 25% intend to speed adoption and 42% will keep their current pace. Retailers that close this gap can maximize sales and protect margins even as markets shift overnight. 

Speed without clarity invites new risks, and no retailer has the time to try to build an in-house AI solution for retail. That would be like trying to run cross-country, literally, when you only need to go a block down the street.  Retailers need to understand how data clarity via agentic AI drives sharper action and why waiting for perfect conditions costs tomorrow’s revenue, but where do we start?

Challenges in modern retail decision making

Let's prep for that first hurdle by recognizing the truth of typical retail decision-making. It's hard, detailed, built around guesswork, and in many cases, a manual process. 

Here’s a quick example we’ve seen. Did you know that there is actually an end to Excel rows? Well, one invent.ai client had found that end before working with us, and that amounts to tripping over not just one hurdle but every single one throughout the whole race.

Shifting roles with strategic retail decisioning and AI 2Retail executives juggle decisions that move the needle every hour. Some of these decisions can have compounding effects that don't become evident for weeks, while others require almost constant vigilance. Fluctuating supplier costs, tariff uncertainty and regional supply chain disruptions smash carefully built forecasts and leave inventory levels on the fringe of your decisions, but that should never be the case.

Disconnected systems hide problems across supply chain management, pricing strategy and customer service. Meanwhile, data inefficiencies and siloed reporting slow reaction time. The result is costly markdowns and lost revenue. But remember that problem with getting to the end of your spreadsheets?

Hitting a wall in a software, file or system is the antithesis of retail growth. It's that hurdle you have to try to cross because competitive pressure compounds complexity. Consumer preferences change fast, so assortments, store layout and marketing strategies need constant tuning. Leaders must juggle service targets and working capital while preserving customer satisfaction and a seamless shopping experience.

Fragmented visibility also erodes confidence in long-range plans. Without real-time insight, leaders struggle to test scenarios that balance freight cost, labour limits and pricing moves. Mistakes cascade through retail operations and bruise profit.

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Agentic AI delivers executive-level control

Agentic AI equips executives with continuous, data-driven insight that sharpens forecasting, planning and retailer decisions in real time. It ingests point of sale feeds, shipment updates and merchandising metrics, then syncs supply chain management and pricing strategy with live conditions.

With agentic AI, executives watch margin, cash and service updates in one view, without getting bogged down in every decision the system makes. That would be far too much work for any one person or team to handle and leads to lost productivity. Shifting roles with strategic retail decisioning and AI 3

Instead, they watch the most meaningful decisions, letting AI handle the rest while they get more time back to effectively act with super speed. Approved actions flow back to systems so price files, fulfillment plans and promotions shift without manual lag. Short loops mean teams cut waste and stay ahead of shopper shifts. Here's what this looks like:

  • Super speed forecasting. Predictive models reshape inventory management before you feel the effects of supply chain disruptions.
  • Margin guardianship. Automated guardrails recalibrate pricing strategy the instant costs change.
  • Assortment balance. Insights align inventory levels and store layout with local consumer preferences.
  • Route agility. Real-time optimization keeps goods moving through bottlenecks and safeguards customer service.
  • Talent elevation. Automation clears routine load, letting teams refine strategy and heighten the customer experience.

Behind each capability sits an agentic AI-connected command center. AI capabilities model scenarios, handle the minutiae and manage finance, stores and fulfillment decision-making in one space. Such visibility speeds action on your part and trims risk.

Embrace the future of strategic retail decisioning with invent.ai

Agentic AI equals peace of mind and revenue growth. Retail executives and decision-makers who embed these superpowers in their workflows today will shape the future of retailing while rivals scramble to catch up.

Invent.ai gives retailers superpowers that drive revenue by uniting profit-affecting processes, from strategic planning through pricing and wider aspects of supply chain management. And together, you can not only jump every hurdle but also win the race before your competitors have even left the starting block. Get in touch with invent.ai to start your summer race to retail growth now.