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The World Cup Playbook: Lessons for retailers managing demand surges

Written by Wendy Mackenzie | Jul 13, 2026 4:53:26 PM

The world's biggest sporting events put retail planning to the test. Demand shifts quickly across products, locations and customer segments, making it difficult for traditional planning approaches to keep up.


In this episode of Innovate with invent.ai, Skyler Davis, VP of Strategic Accounts, explores what the World Cup can teach retailers about managing demand surges. Discover why success depends on more than accurate forecasting and how faster, AI-driven inventory decisions help retailers stay aligned with demand as it changes.