Invent.ai CEO Gurhan Kok joins SmartBrief Panel on advancing AI in retail

PHILADELPHIA—May 5, 2025—Invent.ai, a global leader in retail inventory optimization solutions, is excited to announce that its founder and CEO, Gurhan Kok, will be a featured panelist in SmartBrief’s upcoming SmartPanel webinar, “Take AI at Retail to the Next Level.” The one-hour virtual event, scheduled for May 6, will bring  brightest minds in retail technology to discuss the evolving role of artificial intelligence (AI) in transforming the retail landscape.

During the SmartPanel, Kok will share insights from his experience at the forefront of AI innovation in retail. The session will focus on how intelligent technologies are enabling retailers to make more intuitive, data-driven decisions that drive both operational efficiency and revenue growth. Kok will highlight the importance of creating agile, data-centric environments to meet the demands of modern consumers, while emphasizing the ways AI can empower retailers to move beyond pilot projects and fully embrace AI as a core driver of business transformation.

“We’re in an era where AI isn’t just a tool — it’s the engine driving retail’s future,” said Kok. “I’m excited to share how AI can help retailers streamline operations, create personalized customer experiences, and accelerate revenue growth by making smarter, faster decisions.”

Kok will be joined by R.J. Hottovy, Head of Analytical Research at Placer.ai. The webinar will also feature an interactive Q&A session, giving attendees the chance to engage directly with the panelists.

Attendees will learn:

• AI trends in retail: Cutting-edge trends in retail, including the shift from KPI-chasing to profit-driven strategies and the merging of predictive and generative AI
• Advice for retailers starting with AI: Emphasizing the importance of focusing on measurable business outcomes, ensuring data quality and working with the right partners to build trust in AI solutions
• Real-world AI applications: How AI can solve key challenges such as inventory optimization, demand forecasting and other evolving needs

This informative webinar is free to attend. Registration is available at SmartBrief's Event Registration.

About invent.ai

Invent.ai is a pioneering AI-decisioning platform that gives retailers superpowers to make the best planning and operational decisions to grow sales, revenue and margin dollars. Delivering fast, measurable value through its technology solutions, invent.ai brings together retail planning data, predicts outcomes, and optimizes inventory, pricing and merchandising.